When it comes to print, how it feels can be just as important as how it looks. Your finish says a lot about your brand - whether you want sleek and modern, soft and luxurious, or practical and professional.
Here’s a quick guide to help you choose the perfect finish for your next print project.
If you want your colours to pop, gloss is your go-to. It’s a shiny, reflective coating that enhances contrast and makes images appear rich and vibrant - ideal for designs with photography or detailed graphics.
Perfect for: Brochures, Flyers, Posters, Magazines
Why we love it: It’s eye-catching and gives a professional, polished look. Just be aware - gloss can pick up fingerprints more easily, so it’s best for handouts rather than writable materials.
Matt lamination offers a smooth, non-reflective surface that feels soft and modern. It reduces glare, making text easy to read, and gives your print a premium look without the shine.
Perfect for: Business Cards, Presentation Folders, Book Covers
Why we love it: It’s understated but classy - great for brands that want to feel confident, clean, and elegant.
If you really want to make an impression, soft touch is the way to go. It has a unique, almost “peach-skin” texture that feels premium the moment it’s in someone’s hand.
Perfect for: High-end Invitations, Premium Business Cards, Brochures
Why we love it: It’s the wow factor finish - people can’t help but notice (and feel) the difference.
It all comes down to your purpose and personality.
If you’re not sure which finish suits your project best, we can help. We’ll guide you through your options - and even send a free sample pack so you can see and feel the difference yourself.
Get in touch today or request your sample pack: